If you’ve not been to RedMart, you really should. And you don’t need to travel physically there, push a trolley or wish that the ground would swallow you up when your kids monkey around and pinch everything they see along the aisles, cos’ all you need is a mouse, a computer and internet connection. If you have an iPhone, you could even download their app and grocery-shop on the move.

RedMart has close to 4,000 items in their store, and you could buy everything from baby supplies to pregnancy test kits to ready-to-eat briyani.

I am really impressed with the wide range of products they have in stock. During my previous shake-legs-grocery-shopping experience, I found the Chianti (Fatherkao’s favourite type of red wine), all the ingredients (from their extensive range in ‘Indian Selection’) which I would ever need to whip up a meal to rival Muthu’s Curry (not that I can, hurhur!), organic cleaning agents (like BabyGanics and Green Cleaners) and items like Eno, Panadol and calcium tablets to stock up the medicine cabinet.

And oh yes, if you ever found buying contraceptives embarrassing, you could even buy them here! No more need to explain to the kids that what you’re getting ain’t some funky candies!

And for someone who’s big on product labels, I particularly appreciated the fact that at RedMart, I could view every single product in this online grocery store close up. This is something that gives Redmart an edge over its competitors. Especially for someone who’s a stickler for labels like me.

I don’t buy sauces, pastes and mixes without reading nutrition facts and I am on a constant look out for no-no’s like monosodium glutamate when I buy my oyster sauce, ketchup and sambal belachan from the supermarkets. I check where products are made and when they expire. I make sure that when I buy food, the “Trans Fat” reads 0g and “Cholesterol” 0%. When I get cleaning agents and bath products for the family, I always made sure they were sulphate- and paraben-free. I scrutinize every single ingredient that goes into making the product, especially the kinds of chemicals, and I consult Dr Google on the spot should I suspect something amiss.

At RedMart, I am glad that even though there are brief product descriptions provided for every product, I get to scrutinize the labels on the products just by mouse-ing over the area I wish to see enlarged before I decide to add them to my cart.

Case in point: remember I mentioned I needed to be consuming oatmeal for the rest of my life because the doctor instructed me to lower my LDL? I found Bob’s Red Mill Organic Brown Rice Farina Creamy Rice Hot Cereal (that’s a mouthful!) and decided I might want to be eating this for forever.

And since forever might be a long time and I’ve never heard of Bob’s Red Mill, I was really glad to be able to read the cooking instructions and all the other finer print on the packaging before buying it.

At RedMart, items are not just cleanly organized into distinctive categories – like products meticulously shelved in supermarkets –  you also get value-added shopping experience because you get to read product labels too, just like being there at the supermarket!

Now, how’s that for more shake legs grocery shopping?

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The store comes to you at RedMart, with its large product selection of home essentials, same day delivery within 2-hour delivery windows (so you need only be home for 2 hours), free delivery on orders above $75, competitive prices and automatic reminders to restock. RedMart knows you have better things to do!

Disclosure: The good people at RedMart sponsored this post. All opinions here are my own.